Following its recently announced collaboration with Samsung Display Solutions, the Brand Experience (BX) division of FLO celebrates another major success. FLO has begun working with Jet Investment, one of the largest and oldest Czech investment companies, founded and led by billionaire Igor Fait. The agency will support the group with brand strategy management, social media, and event support.
New Visual Identity for Jet Investment. FLO Now Working with Igor Fait’s Group
Jet Investment, founded in 1997 in Brno by entrepreneur and philanthropist Igor Fait, is a leading investment company specialising in private equity, venture capital, and real estate. With nearly 30 years of experience and assets under management exceeding EUR 600 million, Jet Investment has successfully restructured and developed more than 35 industrial companies across the Czech Republic, Germany, and Slovakia.
The partnership between FLO and Jet Investment effectively began at the end of last year when FLO won a competitive tender and started working on updating the brand strategy for the entire group. This included a major redesign of the Jet Investment visual identity. “Jet Investment has a unique ability to identify and build opportunities that others overlook. That’s why the main visual element is a stylised beam of light emerging from the logotype—casting the right light on these opportunities,” explains Ondřej Vataščin, Business Director at FLO.
FLO will also provide Jet Investment with a comprehensive communication strategy and campaign execution, including social media management. “Finance is one of the key verticals for FLO as a whole, not just for our Brand Experience division. We truly value our partnership with Jet Investment, which ranks among the top players in the sector,” adds Vataščin, who leads the account with a team of nine experienced colleagues.
For Jet Investment, this step represents a natural move in the group’s development. “We’re an investment firm with over 25 years of experience in the industry and the Central European region. Our ambition is not just to grow; we aim to reshape industry rules in Central Europe. That’s why it’s critical to define the right brand strategy and a visual identity that reflects our future direction,” says Elisabeta Faitová, Marketing Director at Jet Investment.
