In a highly competitive creative tender focused on originality, strategic depth, and cultural relevance, Fortuna Entertainment Group has selected FLO as its creative partner for a major international sports moment in 2026. While the event itself carries global significance, the campaign is designed as a strategic regional activation, tailored for selected European markets to reflect local betting dynamics, cultural nuances, and customer expectations.
Fortuna Entertainment Group Bets Big on Creativity: FLO Agency Wins Tender for 2026 Sports Campaign
Fortuna Entertainment Group (FEG) is setting a bold new course for its brand communications, announcing FLO as the winner of its latest creative tender for the strategic regional engagement campaign. This creative tender was firmly anchored in the strength of the idea – placing exceptional emphasis on originality, strategic relevance, and the ability to authentically reflect betting dynamics, customer needs, and local market nuances.
With the upcoming major sports event in 2026, FEG aims to deliver a strong creative stand out that captivates audiences, strengthens brand reputation, and redefines engagement across Fortuna and PSK markets. The campaign will feature standalone storytelling, product-driven communications, local activations, and high-quality creative executions designed to seduce customers and elevate the brand experience.
Carlo Fontana, Group Chief Commercial Officer at FEG, explained the thinking behind this bold move, and Dieter John, Group CEO of FEG, reinforced the strategic importance of this shift:
“From the very beginning, we had a clear vision of what this campaign should be and the direction we wanted to steer it into. Together with FLO, we are confident we will achieve something truly exceptional and relevant across our markets.”
Carlo Fontana, Group Chief Commercial Officer at FEG
“By partnering with FLO, we are accelerating our ambition to strengthen brand equity, deepen customer engagement, and create experiences that reflect our leadership in the entertainment industry.”
Dieter John, Group CEO of FEG,
The tender process introduced a new approach to briefing, emphasising collaboration and personal feedback to agencies. This shift reflects Fortuna’s commitment to innovation and its ambition to create campaigns that resonate emotionally and culturally.
FLO’s leadership shared their enthusiasm about the collaboration.
“Our recent experience shows that brands increasingly put emphasis on creativity and impact. They want a partner who can deliver top-tier quality, consistency and long-term creativity. The fact that Fortuna selected us is, for me, a strong confirmation that FLO is seen as such a credible partner. And I’m genuinely excited about that.”
Andrej Hájek, CEO of FLO
“The combination of our long-standing experience in online entertainment and our passion for sport made this collaboration a perfect match for us. We see that the outstanding creative work, strategic approach to the brand’s new positioning and the excellent chemistry between our teams made this possible.”
Pavel Flégl, Head of FLO BX
The integrated campaign will be launched during the first half of 2026 and will include a diversity of communication assets across all channels to ensure maximum reach and impact. Expect bold visuals, dynamic storytelling, and interactive experiences that redefine fan engagement.
The FLO BX team aimed to create a campaign concept that truly stood out—creative enough to spark global attention, embed in culture, and entertain audiences. It had to be shareable across all touchpoints, scalable for different formats and markets, and supported by ongoing content and prizes. Most importantly, it needed the unmistakable “Fortuna factor”: a bold idea aligned with the brand’s new positioning, capable of turning a single concept into a cultural moment people anticipate, talk about, and enjoy.
About Fortuna Entertainment Group
Fortuna Entertainment Group is a leading CEE operator in the field of digital sports and gaming entertainment, founded in 1990 in the Czech Republic. Today, it operates in Czechia, Slovakia, Poland, Croatia and Romania, employing 4,500 people and offering a wide range of digital and interactive services. The Group is owned by Penta Investments, headquartered in Prague.
About FLO
FLO combines expertise in creativity, technology, and customer experience. Its BX team, partnering with Fortuna, drives brand growth through distinctive branding and impactful storytelling. With experience working with global brands like Porsche, Heineken, and Samsung, FLO operates across Europe and Australia as a boutique-minded digital consultancy blending creative services with tech innovation. Founded in 2021, its majority shareholder is Rockaway investment group.
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