Porsche CEE appoints Czech agency FLO to lead communications in 28 markets

“Being chosen by Porsche is a strong recognition that our work and expertise meet the standards of global players, and it is a major milestone for us. It demonstrates that the synergy of our brand services, customer experience know-how, and advanced technologies creates real added value for brands like Porsche. It is also a key reference for us, opening doors to other markets, including the UKI, where we’ve expanded significantly this year,” says Andrej Hájek, CEO of FLO.

From brand oversight to boosting customer satisfaction

The new collaboration with the luxury automotive brand includes a wide range of activities. FLO will support the development of strategy and communication campaigns across departments. Beyond marketing, the agency will also work with Porsche’s event team to produce communication materials and content from events for premium clients, media, and influencers. The contract also includes strategy and content creation for social media, internal campaigns focused on employer branding. This aligns with Porsche’s iconic brand philosophy, ‘There is no substitute,’ which perfectly reflects FLO’s commitment to authenticity, innovation, and excellence. The cooperation also includes implementing and adapting the new communication campaign in the CEE region, as well as preparing the launch campaign for the new electric Cayenne model.

A key responsibility will be brand guardianship – ensuring the evolution and consistency of Porsche’s brand communication. This includes the correct application of visual elements, websites, and consultation on partnerships with influencers and opinion leaders. All of this will be carried out across individual markets, coordinated with local Marketing managers and agencies in the CEE region – a region that, beyond Central Europe, also includes the Balkans, the Caucasus, the Baltics, the Middle East, and Central Asia – some of Porsche’s most strategically important markets in terms of demand and potential.

Senior team and scale – with a boutique mindset

A team of ten permanent FLO experts, led by Pavel Flégl, Head of Brand Experience, will now contribute to the strategic and creative development of Porsche – a brand long recognised worldwide not only as a sports car and luxury automotive icon, but also as a cultural symbol.

“Winning such a demanding tender confirms we’re moving in the right direction with our Brand Experience concept. We blend the capabilities of a brand studio and a communications agency, and thanks to our work in positioning, brand architecture, and identity, we understand how essential brand attributes and consistency are – especially for luxury brands. I believe our boutique setup, seniority of team members, and tailored client service also played a key role in Porsche’s decision,” says Pavel Flégl, Head of Brand Experience at FLO.