After a successful first phase transforming its “Business for Sale” product, Domain Group partnered with FLO again—this time to rework the backbone of its platform: Core Residential Listings.
The mission? Build a faster, smarter Salesforce Media Cloud foundation to streamline pricing, automate fulfilment, and give teams the flexibility to innovate at scale. With the market shifting and FY26 on the horizon, Domain needed a platform that could power future growth without legacy bottlenecks.
Domain Group is one of Australia’s leading real estate platforms, connecting buyers, renters, and investors with a suite of innovative property solutions. Its marketplace spans digital listings, research tools, and integrated customer experiences across Australia and New Zealand.
CHALLENGE
Core Residential is Domain Group’s flagship product line, but under the surface, the operation was more manual and fragmented than it appeared.
Together, we identified four critical bottlenecks holding the business back:
Slow pricing and product cycles
Decentralised tools and workflows meant changes took too long to execute—and even longer to align across teams.
Manual fulfilment and provisioning
Activating listings relied on human input and siloed systems, which introduced delays and inconsistency.
Complex quoting and bundling logic
Product configurations were hard to manage and scale, slowing sales cycles and limiting agility.
Lack of end-to-end visibility
With sales, billing, and fulfilment systems disconnected, it was hard to orchestrate the full journey or make confident decisions.
Simply put, the Domain needed to streamline the business fast and establish a single source of truth for pricing.
In Phase 1, we helped Domain lay the foundation by transforming their “Business for Sale” listings with Salesforce Media Cloud. Together, we automated fulfilment, streamlined product management, and built a scalable platform for growth.
OBJECTIVES
Domain’s goal wasn’t just technical uplift; it was about unlocking business agility across their most critical product line.
To do that, they set out to:
Simplify and accelerate pricing updates across teams
Automate the quote-to-cash journey, from sales to fulfilment
Integrate systems end-to-end, including Salesforce (through an integration and automation layer), billing and booking platform…all fully event-based asynchronous to facilitate scalability
Make Salesforce the single source of pricing truth ahead of FY26
The challenge was complex. But with the right platform, the right partners, and the right strategy, Domain knew it could become a scalable, orchestration-first business.
SOLUTION
Domain didn’t just need automation—they needed orchestration. Every part of the Core Residential journey, from pricing to fulfilment, was reimagined using Salesforce Media Cloud as the central coordination layer. The focus was on speed, accuracy, and long-term scalability.
We started by simplifying the sales journey. Every step from quote to fulfilment was reworked to eliminate delays, cut out manual handoffs, and make life easier for sales teams. Quoting and bundling became faster and more dynamic thanks to scalable CPQ tools and a rationalised product catalogue.
Behind the scenes, provisioning was fully automated, removing complexity and letting listings go live without friction.
And just as importantly, we didn’t just deliver a system. We enabled the Domain’s internal teams to own it. Through embedded training and knowledge-sharing, Media Cloud became something they could run and scale with confidence.
“This phase of our Media Cloud journey was transformative. FLO's deep technical leadership and collaborative delivery helped us build a scalable solution that empowers our teams and achieves our ambitious goals.”
Mark Evans, Head of Product, Domain Group
OUTCOMES
Every objective set at the start of this phase translated into tangible impact. Domain didn’t just streamline operations; they built a foundation for future growth.
Price Change Agility - Reduce Price Change Build Time
Price Change Automation - Orders Automatically Processed Overnight
“We designed a price change detection system that automatically identifies impacted customers months before the change takes effect. What was once weeks of complex analysis and data preparation was now completed with a click of a button.”
Malcolm Vu, Solution Architect, FLO
What we implemented to power Domain’s transformation:
Architecture:
Media Cloud Advanced with a rationalised product catalogue, streamlined guided selling, product configuration and contract generation.
Enhanced CPQ Functionality
Product qualification and dynamic geo-based pricing powered by the Business Rule Engine
Multi-threaded, Event-Based Order Management
Seamless provisioning across all integrated systems at scale
LWC Automated Testing Framework
Automated E2E functional testing using Playwright to simulate UI interactions across complex LWC and Flexcard-based components.
“This was a rare combination: high complexity, high collaboration, and high-impact outcomes. We delivered scalable automation, but more importantly, we gave Domain the clarity to keep building confidently.”
Sandra Heilmann, Regional Director APAC, FLO
CONCLUSION
With Core Residential Listings now running on a fully orchestrated Salesforce Media Cloud backbone, Domain has set a new standard for operational efficiency, internal enablement, and pricing governance.
This wasn’t just a systems upgrade—it was a strategic shift. One that gives Domain the speed to move faster, the structure to scale smarter, and the visibility to lead confidently into FY26 and beyond.
97%
of account and access provisioning orders automated — surpassing the 90% target and scaling up to 20k requests daily
93%
of customers activated within 5 minutes — well above the 80% SLA for faster onboarding
98.9%
of orders automatically activated without errors
1,777
orders successfully automatically processed overnight from Salesforce to billing
1
day to build and launch the annual price review — down from 6 weeks, smashing the 1-week goal
Whether it’s pricing, fulfilment, or full-service orchestration, FLO helps teams simplify what’s messy, automate what matters, and scale with confidence.
Let’s talk about where we can take your business next.
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