Never Out of Fashion
This premium event celebrates a major milestone in Porsche's history: 60 years of the 911 model range.
60 years of Porsche 911
CHALLENGE
Evolving with Style
Trends change. The taste for colour, shape, tunes and especially fashion changes yearly. But some trends, usually the most desirable ones, last much longer. And only the iconic ones are IN forever. Like Porsche 911. But how do you celebrate a legend as big as the 911?
SOLUTIONS
From Runway to Roadway
To celebrate the timeless spirit of the 911, we decided to connect with four local fashion designers, tracing fashion evolution through the production years of the 911 generations. Each designer crafted a unique style, creating collections that complemented the cars' historical styling and aura. In collaboration with Esquire Czech, we conducted a photo and video shoot, generating content for online communication (SoMe, PR) and on-site display during the event. Primarily serving as a fashion venue, the event featured a catwalk showcasing each collection, culminating with the respective 911 generation.
