The Czech Tour, the leading cycling event in the Czech Republic and part of the UCI Europe Tour, needed a revitalised visual identity to reflect its prestige and new name. With Sazka as its primary partner since 2021, the race embraced more challenging, mountainous stages, positioning itself among the most competitive global cycling events.
CHALLENGE
Our mission was to elevate the Czech Tour from a local event to the global prominence of iconic races like the Tour de France and Giro d'Italia.
SOLUTIONS
With a clear vision, we developed brand positioning, distinctive assets, and a robust visual identity encapsulated by our dynamic “CT” symbol and wordmark, representing the cyclist's silhouette. This logo brings cycling closer to a wider audience and ensures consistency across various applications while establishing a significant presence on major sports communication channels, including Eurosport.
This project wouldn't be possible without the help of these essential guys:
Petr Kroupa, Head of Comms, FLO BX
Marek Pařízek, Design Lead
Václav Krejčí, Creative Lead
Pavel Flégl, Head of FLO BX
Discover how our innovative branding can give your event a powerful, world-class presence. Contact us to explore how we can bring your vision to life.
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