Winning in Motion!
The Czech Tour, the premier cycling event in the Czech Republic, required a refreshed visual identity to match its new name and compete with the globe's most prestigious races.
Charting a New Course in Cycling Heritage
CHALLENGE
Shifting the Gears from Local to Global
Our mission was to elevate the Czech Tour from a local event to the global prominence of iconic races like the Tour de France and Giro d'Italia.
SOLUTIONS
Creating a Global Legacy
With a clear vision, we developed brand positioning, distinctive assets, and a robust visual identity encapsulated by our dynamic “CT” symbol and wordmark, representing the cyclist's silhouette. This logo brings cycling closer to a wider audience and ensures consistency across various applications while establishing a significant presence on major sports communication channels, including Eurosport.
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