Charting a New Course in Cycling Heritage

Winning in Motion!

The Czech Tour, the premier cycling event in the Czech Republic, required a refreshed visual identity to match its new name and compete with the globe's most prestigious races.


Shifting the Gears from Local to Global

Our mission was to elevate the Czech Tour from a local event to the global prominence of iconic races like the Tour de France and Giro d'Italia.


Creating a Global Legacy

With a clear vision, we developed brand positioning, distinctive assets, and a robust visual identity encapsulated by our dynamic “CT” symbol and wordmark, representing the cyclist's silhouette. This logo brings cycling closer to a wider audience and ensures consistency across various applications while establishing a significant presence on major sports communication channels, including Eurosport.

Go top

Our growth and expansion are backed by Rockaway, one of the largest investment groups in the CEE region.

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