Prague, August 12, 2025 – Digital consulting company FLO and pharmacy chain BENU Czech Republic have started cooperation on the implementation of the Salesforce platform, which will help BENU better understand the needs of its customers, simplify communication and tailor services to each client. This is the first-ever Salesforce implementation of this scale and complexity in the Czech Republic. The project includes, among other things, tools for targeted marketing communication, digital customer support and loyalty points management.
The most complex Salesforce implementation in Czech retail. FLO and BENU adopt data-driven communication to drive retail innovation
"Our goal is to gain a deeper understanding of our customers' needs, which will allow us to tailor communications and offers to their individual preferences. With this step, we aim to improve the customer experience in the long term. With the help of Salesforce and our partner FLO, we plan to create a platform that will not only be reliable and modern, but also perfectly tailored to the specific needs of BENU. We believe that this implementation of Salesforce will lead to increased satisfaction of our clients and strengthen our ability to provide services at the highest level," says Michaela Táborská, Marketing Director of BENU.
The system will also allow for better integration of all channels through which BENU communicates with its customers. This allows the company to offer people relevant services and information exactly when they need them. It doesn't matter whether a person is shopping in a brick-and-mortar pharmacy, online or needs help from customer support.
Retail transformation built on data and loyalty
FLO will provide a comprehensive platform implementation, which begins with a detailed analysis and solution design, continues with the implementation of five Salesforce products (Data Cloud, Loyalty Management, Service Cloud, Marketing Cloud Engagement and Personalisation) and ends with after-sales support. Loyalty Management is a tool that allows companies to create and manage loyalty programs directly in the Salesforce environment, with an emphasis on personalisation, monitoring customer behaviour and increasing loyalty. For BENU, this is a significant step in the digitalisation and modernisation of Czech retail.
"We greatly appreciate the trust the BENU team has placed in us. This will be one of the most advanced Salesforce implementations in Czech retail, not just due to its scale, but because it’s built around real customer needs, powered by smart technology. It’s also a project that lets us demonstrate the full range of what we do at FLO, integrating brand, customer experience, and data into a single, powerful solution. Our goal is not just to deliver a sophisticated platform, but to create a superior customer experience that drives real impact for both the business and its end customers," adds Andrej Hájek, CEO of FLO.
The collaboration between FLO and BENU began in May 2025, with the solution design phase currently underway. Given the high complexity of the project and its significant business impact, the entire project will be implemented over 12–18 months, with features being released gradually.
About FLO
FLO is a digital consulting company that connects branding, technology, and customer experience services. Founded in 2021 through acquisitions and business transformation, the company operates across Europe and Australia and plans expansion into markets like the UK and Switzerland. FLO positions itself as a boutique-minded firm that blends digital consulting, creative services, and technological innovation. Its philosophy is built on four pillars: brand marketing, digitalisation of sales channels, enhancing customer experience through modern technology, and efficient data utilisation. The company is owned by Rockaway Capital group, and it is led by CEO Andrej Hájek.
